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Sustainability in focus

TAITRA Promotes International Trade Fairs

by editorial staff WORLD OF INDUSTRIES

With borders reopened, Taiwan is seeing a rebound in the scale of physical exhibitions. However, Taitra will continue to organize international trade shows with mastery of digital marketing and technology, and integrate the elements of creativity, innovation, startup and sustainability into the events.

Amid the pandemic, Taitra launched DigitalGO and is now ready to receive the international business community with open arms. Going forward, with sustainable development at the core of its missions, Taitra will create a professional exhibition platform dedicated to energy conservation and carbon reduction and help businesses navigate the net-zero transition.

Since 2021, all the trade shows organized by Taitra practices all the social media marketing tools such as KOL and Youtubers guided tours and Podcast programs in the showground also maximize the exposure for our exhibitors.

In 2023, in promotion of machine tool trade shows, the organizer will release on its Podcast show “Manufacturers Win” a new program titled “MySkillsCareer”, in which iconic figures in the manufacturing sector recount how they made their marks with outstanding skills in the industry. In addition, Taitra plans to roll out a brand-new Podcast program “Bikes & Sports Fun” that features latest products, industry trends, exclusive interviews, sports knowledge, and biking adventures to raise the profiles of Taipei Cycle and TaiSPO among consumers and vendors in the cycling and sporting goods industries.

Spearheads Sustainability Effort

ESG is the cornerstone of a sustainable future. In alignment with the global trend of sustainable development, Taitra is committed to constructing a sustainable platform for the international trade shows it organizes. Exhibitors are encouraged to replace paper printouts with electronic displays and decorate their booths with recyclable materials for the sake of energy conservation and carbon reduction. TaipeiPLAS featured the Sustainability Forum: Plastics in a Circular Economy and the Pavilion of ESG Innovation in Plastics, where the soft powers of sustainable development and circular economy were demonstrated. Energy Taiwan presented the Energy Taiwan Sustainability Awards in 2022 for the first time to recognize outstanding exhibitors which have practiced sustainability in stand design & construction as well as organized interactive education to the visitors to introduce the ESG concept to the green exhibition.

The world looks poised to move towards net-zero carbon emissions. 2023 Timtos will engage carbon reduction /net zero consultants, certification organizations, governmental or non-governmental institutes and provide consultations at Taipei World Trade Center Exhibition Hall 1 to businesses curious about their carbon performances. Consultants will also share carbon reduction strategies with corporate attendees. Food Taipei will carry on with the Food for Love campaign, calling on exhibitors to donate quality food and beverage products for charity as a gesture of social responsibility in their commitment to ESG practices.

Source: Taitra, Taiwan
picture: stock.adobe.com – anya Studio

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