Komatsu, has signed a multi-year contract with Williams Racing and will be the main partner of the British team from the start of the Formula 1 racing season 2024.
Komatsu was already one of the main partners of Williams Racing in the 80s and 90s. The biggest achievements were the constructors’ and drivers’ titles in 1996 and 1997 with Damon Hill and Jacques Villeneuve. Komatsu and Williams now want to build on this Komatsu and Williams now want to build on this shared past and embark on a new era of success.
As expressed in its brand promise “Creating value together”, the company is convinced that working together in partnership is the is the best way to achieve a sustainable positive solution.
The official cooperation between the two companies reflects their shared focus on the companies on the long-term development of products, technologies and talent: they are official official partners in STEM and youth development, esports and construction equipment. These areas overlap and connect within the partnership, as Komatsu is developing the next generation of innovators through of innovators through STEM events, which is supported by the Williams Racing esports platform.
“Komatsu and Williams Racing share common values in terms of innovation and employee development,” explains Hiroyuki Ogawa, President and CEO of Komatsu.
looking forward to creating value together in our partnership, both on and off the track. Our partnership with Williams Racing is in line with our mission to create value through production and technological innovation to enable a sustainable future in which people, businesses and our planet are people, businesses and our planet can thrive together.”
The partnership is based on a match between the visions of the two brands. The characteristics, anchored in Komatsu’s DNA and values, such as cutting-edge technology, outstanding quality quality and unwavering reliability, are demonstrated by Williams Racing at the highest level of motorsport. This new partnership lays the foundation for future collaboration between Williams and Komatsu.
James Vowles, Team Principal of Williams Racing, says: “Williams Racing is delighted to resume its partnership with Komatsu. collaboration with Komatsu. We have enjoyed great success together in the past and The reunion is an important step towards Williams Racing’s long-term goal of returning to position again. Both Williams and Komatsu want to attract and develop the best young talent to achieve their goals. We look forward to working together.”
Source: Komatsu
