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HANNOVER MESSE 2018: New flagship tradeshow Integrated Automation, Motion & Drives (IAMD)

HANNOVER MESSE 2018: New flagship tradeshow Integrated Automation, Motion & Drives (IAMD)

Industrial Automation (IA) fair will merge with Motion, Drive & Automation (MDA)

Industry 4.0 is increasingly blurring the lines between the various sectors of industry, while innovation cycles continue to get shorter. These are trends that manufacturers around the world cannot afford to ignore, no matter how large or small. HANNOVER MESSE, too, is adapting to this new reality. Up to now, transmission and fluid power technologies have been featured at the fair on a biennial basis.

As of next year, Deutsche Messe, the organizer of HANNOVER MESSE, will merge the event’s annual Industrial Automation (IA) fair with the biennial Motion, Drive & Automation (MDA) . The new, combined flagship tradeshow will be called Integrated Automation, Motion & Drives (IAMD) and will feature the full range of industrial automation, transmission and fluid power solutions.

Co-location with CeMAT

Another big plus for transmission and fluid power exhibitors at IAMD will be the show’s co-location with the CeMAT intralogistics fair at HANNOVER MESSE 2018. CeMAT, which features mobile machines such as truck-mounted cranes, forklift trucks, and driverless transport systems plus many other intralogistics 4.0 solutions, attracts a large and fast-growing buyer group that is also a key target market for transmission and fluid power technology providers.

IAMD around the globe

Deutsche Messe plans to roll out the IAMD brand to key markets around the globe. This will open up further opportunities for companies wishing to export to emerging and fast-growing economies with an enhanced need for automation solutions, such as China. Deutsche Messe’s existing offshoot tradeshows in China, Canada, the US and Turkey will be successively restructured and rebranded in line with the parent event in Germany. The company also has plans to establish IAMD shows in other key markets.

More about the trade fair

Source: Deutsche Messe

We attended the announcement press conference in Frankfurt, Germany, and asked the persons behind the merger about its implications. Below you can watch our video interviews with Dr. Jochen Köckler, Member of the Board of Deutsche Messe, Christian H. Kienzle, CEO/President of Argo-Hytos and Gunther Koschnick, Managing Director of the ZVEI.


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